top of page
Research Conferences
Provided a warm, branded welcome to scientific community for 23andMe Research's 2019 conferences.
Graphic Designer
23andMe sought to increase trust and credibility among research conference attendees
the challenge
Brand awareness of 23andMe was at around 60% in the general population in 2019 but the knowledge of 23andMe's Research program was much lower, even in scientific audiences
the goal
Leverage the power of 23andMe's colorful consumer brand to increase awareness of Research program
the audience
Scientists in industry and academia
the solution
Created logos, programs, and swag for two conferences, Future of Phenotyping and Genome Research Day.
Logo
Marked the conference as a distinct and identifiable event
Programs
Created visually appealing guide for conference schedule
Swag
Continued the conversation amongst scientists beyond the event
Logo
Rooted both conferences in 23andMe's consumer brand to create a lasting impression.
Programs
Designed programs to keep the conference engaging while maintaining brand spirit.
Swag
the conclusion
Following an experience survey sent to all conference attendees, both conferences scored higher on metrics of engagement and understanding of 23andMe's Research program than conferences in the previous year, marking a huge win for the team.
Encouraged future brand engagement through take-home stickers, portable chargers, and tote bags
bottom of page